What is SEO and Why is it Important?

SEO or Search Engine Optimization refers to optimizing a website and its content to achieve higher rankings in free search results on search engines like Google and Bing. The higher the rankings, the more visibility, traffic and leads a business can gain.

For any business selling products or services online today, SEO is extremely important for:

• Increasing organic reach and building awareness about your brand, products and services
• Driving qualified traffic that has high intent - where users are actively looking for your offerings
• Generating leads and sales by reaching users when they are searching for solutions you provide
• Achieving these benefits without paying for ads, through higher organic rankings

How to Find a Good SEO Company in Kolkata?

While search engine algorithms are complex, an effective SEO strategy needs a combination of technical expertise and creative content skills. When choosing an SEO agency in Kolkata, ensure that they have:

• Proven expertise and past performance in your industry
• In-depth knowledge of the latest SEO techniques and Google’s evolving guidelines
• Capability to craft optimized content that also appeals to users
• Technical skills for site optimization along with content creation

Established workflows to achieve targets on satisfaction rate, lead generation or sales

How can SEO Help My Business Get More Leads?

A good SEO strategy can vastly improve lead generation for your business in the following ways:

• Increase Organic Traffic: Top rankings drive regular free traffic from relevant search queries
• Build Credibility: Search rankings significantly build trust and credibility for brands online
• Targeted Visitors: Users from SEO are actively searching for offerings you sell
• Higher Conversion Rates: SEO traffic converts into leads and sales better
• Quality Leads: Audience from organic search have higher intent to buy or engage

Frequently Asked Questions on SEO:

What monthly pricing should I budget for SEO services?

SEO services cost between Rs. 15,000 to Rs. 1 lakh per month based on needs, competition and effort required. Actual pricing depends on parameters like number of keywords, content needs, complexity of optimizations needed and monthly targets expected.

How long does it take to see results from SEO efforts?

It takes 3-6 months for new SEO strategies to start showing visible results in organic rankings and traffic, but trends can be seen within 6-8 weeks. With ongoing efforts, results continue improving over 12-18 months.

Should I hire an in-house SEO expert or agency?

Both options have pros and cons. For comprehensive and unbiased SEO, we recommend partnering with a digital marketing agency initially. Based on needs, hiring an in-house SEO manager can also be considered later.

Core SEO Techniques

There is a lot that goes into effective SEO including:

• Keyword Research: Identifying relevant keywords to target based on search intent and volume
• On-page Optimization: Crafting keyword-focused title tags, URLs, meta descriptions, alt text, headings and body content
• Local SEO: Building online presence on Google My Business and other directories for location-based searches
• Site Speed: Reducing website load times through core web vitals optimization
• Link Building: Securing quality backlinks to improve domain and page authority
• Content Marketing: Building a content strategy around SEO keywords to attract and engage visitors

Technical & On-page Audits

As part of our SEO process, we conduct:

• Technical Audits: Diagnosing any issues on page speed, site indexing, structured data etc. preventing SEO
• On-page Audits: Reviewing existing content for SEO best practices on metadata, keywords placement etc.
• Competitor Audits: Researching strategies of high-ranking competition

Customized Monthly SEO Plans

We offer monthly SEO packages tailored to your requirements:

• Suggest flow of new blog posts, landing pages needed targeting core keywords
• Optimization milestones expected from technical and on-page efforts
• Ranking improvement projected monthly through our link-building activities
• Leads, conversions and revenue goals you aim to achieve
• Based on the above, we devise a strategy combined with the right resources needed and pricing is derived accordingly.

With our highly methodical SEO approach, continuous enhancements and proven expertise, we can deliver predictable SEO results improving every month!

What results can I realistically expect from SEO services monthly?

A good SEO agency will commit to tangible outcomes monthly, like number of keywords ranked on first page, increase in organic sessions month-on-month, higher click-through rates, lower bounce rates and most importantly - targeted leads generated.

Get in touch with us to know how our certified SEOs can help drive more qualified traffic and leads for your business in Kolkata!